Join TikTok’s Mean Girls Day celebration on October 3rd with the star-studded 2004 film cast directed by Mark Waters.
Mean Girls Day Celebration
Fans of the 2004 teens comedy have a special connection to today because it is Mean Girls Day. On the same day, Lindsay Lohan’s Cady Heron famously responded, “It’s October 3rd,” when heartthrob Aaron Samuels (played by Jonathan Bennett) enquired as to the day. Paramount Pictures has thought of a special way to commemorate this noteworthy day.
The movie “Mean Girls” is available to stream for free on the studio’s official TikTok account. There is a catch, though: the 107-minute movie is actually 23 different video snippets. This strategy is similar to one that is frequently used to stream pirated video on websites like TikTok, Twitter, and YouTube. Such video splitting makes it easier to get around video duration constraints and avoid being detected by copyright protection algorithms.
By offering the movie in this segmented manner, Paramount appears to be adopting a proactive stance rather than waiting for others to get views using TikTok’s algorithm. It’s a fun and original way for the studio to interact with fans and embrace the spirit of Mean Girls.
Paramount has uploaded the entire ‘Mean Girls’ movie to TikTok in 23 parts, in honor of October 3rd. pic.twitter.com/UfylyihWVD
— Pop Crave (@PopCrave) October 3, 2023
The quality of the individual clips in this official Mean Girls TikTok presentation appears to be better than the random snippets from shows like Young Sheldon and The Good Doctor that sometimes clutter TikTok timelines. Paramount has gone the extra mile by labeling each part, making it easier for viewers to keep track of their progress. However, if you prefer to watch Mean Girls in its entirety (which is completely understandable), the movie is also currently available for streaming on Paramount Plus.
In the past, some studios have released entire episodes of their shows on platforms like YouTube and, more recently, X (formerly Twitter). This tactic is often used to attract potential subscribers to the streaming service where the series is usually hosted. It’s quite uncommon to see a studio adopt similar marketing methods to those used by content pirates, especially for a movie that predates much of TikTok’s user base. Paramount’s approach certainly adds an interesting twist to celebrating Mean Girls Day.
That was a bold move from them. Nice
— 𝚐𝚊𝚋𝚒𝚞 (𝚝𝚊𝚢𝚕𝚘𝚛’𝚜 𝚟𝚎𝚛𝚜𝚒𝚘𝚗) (@gabiu_x) October 3, 2023
— GLIZZ¥. (@glizzyimdrunk) October 3, 2023
For a marketing play 😜
— NFTBOSSLADY (@NFTBossLady) October 3, 2023
Do they want to start a trend of posting full movies in parts now
— K9INΞ 🦴🟦 (@KVG9ine) October 3, 2023