This year has already seen boycotts of Hershey’s and Bud Light, with Jack Daniel’s becoming the newest target on the grounds that the corporation has “gone woke.”
Critics have resurfaced to attack a 2016 Jack Daniels commercial that featured drag queens from RuPaul’s Drag Race. Many on the internet have been calling for a boycott of Bud Light since a few days ago when the company included transgender activist and influencer Dylan Mulvaney.
Boycott Jack Daniels
Over the course of many months, Dylan documented her journey to girlhood on social media, which led to her rapid ascent to internet stardom. During 2022, she received several brand endorsement offers.
Yet, a significant amount of online criticism was leveled at the influencer when she posted a video of her work with Bud Light on Instagram. Apparently, the great majority of people who drink beer do not want to spread the extreme gender theory that is linked to Dylan’s gender identification.
Another video shows Dylan relaxing in the tub while downing a Bud Light. The Republicans have spoken out against the brewery’s choice to team up with a trans activist. Upon learning about Jack Daniel’s’s partnership with the drag queens, critics pointed out that the company, like many others, assumed that only males drank beer and whisky.
Hatred Towards Trans Community!!!
Internet users quickly unearthed a prior advertising campaign for the Tennessee-based whisky firm in which drag queens played a prominent role. Social media users were unfazed by the fact that the ad was from 2021 and continued to be critical of the company.
Even though the ad included drag queens from Ru Paul’s Drag Race, some social media users are still offended by the whisky brewer’s “small town, big pride” commercial from almost two years ago.
The controversy around LGBTQ+ corporate ambassadors is emblematic of a larger discussion regarding the safety of drag performances for young audiences. Concerns have been raised about Drag Queen Story Hour, in which drag performers read to children in libraries.
Concerned about the sexualized nature of drag shows, the state of Tennessee (Jack Daniel’s home state) was the first to establish a ban on their appearance in the company of youngsters. Now, a federal court has temporarily halted enforcement of the statute.
During the pride month of 2021, Jack Daniel’s announced in June that they had collaborated with three of the show’s drag queens to create a series of films dubbed Drag Queen Summer Glamp. The event has contestants doing tasks at the company’s distillery in Lynchburg, Tennessee.
Brand manager for Jack Daniel’s Tennessee Fire Lauren Richmond stated the ad “reaffirms our commitment to the LGBTQ+ community” despite the “unexpected partnership,” and the whisky producers at the time called it “a bold new experience—for both the queens and their hosts.”
One of the drag queens who participated in the ad, Trinity the Tuck, said in a statement, “Jack Daniel’s gets drag culture—which is all about celebrating individuality and inviting others to accept you as you are.”
Another attendee, Manila Luzon, summed up the event by saying, “This is how Pride should be celebrated: with friends—new and old—in a place you would never expect.”
‘Jack Fire and Pride go together like cinnamon and whisky’, the website proclaims, now that the episodes and other promotional materials are accessible there.
While Jack Daniel’s promotion has been published for 22 months, the company’s position on transgender rights and freedoms has recently been a focal point of the cultural wars.
A Jack Daniel’s representative told that the company’s wares were, “made with everyone in mind, including the LGBTQ+ community. As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms.”
Recent prohibitions on drag shows aren’t the only evidence that transgender rights remain a divisive topic in the United States. According to a study conducted by the Pew Research Center in 2022, 38% of Americans feel that acceptance of transgender persons has gone “too far,” while 36% say it has not gone “far enough.”
And The Boycott Anthem Went Ahed!
In response to Jack Daniel’s partnership with transgender influencer and activist Dylan Mulvaney, there have been demands for a boycott on social media. The parent company of Bud Light said that the move was made as part of an effort to “authentically connect with audiences across various demographics.”
Hershey‘s, producers of chocolate bars, also received backlash in February for an ad campaign that included a transgender rights activist’s likeness on Canadian International Women’s Day chocolate bar wrappers.
Some defended the inclusion, thinking it would serve as an inspiration to young people, while others called it a “slap in the face” to real women.
Let us know what your views are regarding these issues.