After previous cooperation videos featuring transgender influencer Dylan Mulvaney appeared on Twitter, calls to boycott Maybelline and Mac Cosmetics trended.
Online criticism has been directed at American influencer Dylan Mulvaney over her recent endorsement deal with the New York-based cosmetics giant Maybelline. The 26-year-old social media influencer has previously been criticized for her collaboration with numerous major companies, including Bud Light, Kate Spade, and Nike, with some individuals going to extreme lengths to call out the businesses for pushing “inclusivity” to an extreme new level.
Boycott MAYBELLINE And MAC COSMETICS Grown Stronger
Dylan first gained widespread notoriety earlier this month when her collaboration with Bud Light went viral. There was a backlash from the company’s traditional clientele, who dubbed Anheuser-Busch’s promotion of equality between the sexes as “gender propaganda,” because of the collaboration.
After the Bud Light scandal, other firms that had worked with Dylan also faced backlash on social media, including Nike and Olay. They have now been joined by Maybelline and Mac Cosmetics as angry comments are directed at both companies because of their past partnerships with the TikTok star.
Dylan’s collaboration with Maybelline
Twitter users on the political right are attacking Dylan over a Maybelline-sponsored ad she released in March and shouting boycott Maybelline and Mac Cosmetics.
The 26-year-old may be seen in the March 14 video giving herself a complete makeover to promote Maybelline.
The post says, “Getting glam for my Day 365 show @maybelline #maybellinepartner.”
Dylan flaunts the famed Maybelline New York Instant Age Rewind concealer and finishes with a smear of lipstick on her lips.
London Oli shared her video on Twitter, quoting: Maybe he’s born with it, maybe it’s Maybelline 💄 The new face of Maybelline, ladies!
Twitter users were left outraged when many of Dylan Mulvaney‘s videos for Maybelline cosmetics emerged online.
Others vented their ire at the cosmetics company, accusing it of sexism. The hashtag #BoycottMaybelline was trending on Twitter because several individuals said they would stop buying Maybelline goods in response.
Dylan’s collaboration with Mac Cosmetics
Dylan’s prior collaboration with Mac Cosmetics has also been criticized by the same group of Twitter users who have been critical of her deal with Maybelline.
Dylan applies full face of makeup from Mac and discusses how HIV/AIDS has affected the transgender community. Despite the video’s upbeat theme, some Twitter users have been quite vocal in their displeasure.
More About Mulvaney
In September 2022, Mulvaney told the New York Observer, “When the pandemic hit, I was doing the Broadway musical Book of Mormon. I found myself jobless and without the creative means to do what I loved. I downloaded TikTok, assuming it was a kids’ app. Once I came out as a woman, I made this ‘day one of being a girl’ comedic video. And it blew up.”
At this moment, Mulvaney’s is one of the most easily known faces on the internet. She has 10.8 million followers and over 440 million likes on TikTok, where she got popular for documenting her journey. She now produces a broad variety of stuff, including videos aimed at raising awareness for important issues and corporate collaborations.
She is quite popular on Instagram, with 1.7 million followers.